Penni Wild
Founder & Principal, Real Life Magic
“If you can’t inspire them, you can’t lead them.”
Penni Wild doesn’t just help purpose-driven, mission-focused leaders speak — she helps them command a room, ignite a mission, and move audiences. With over 30 years at the intersection of high-stakes communication, executive leadership, and public strategy, she’s built a reputation for turning technical thinkers into magnetic messengers — and turning business goals into unforgettable presentations that win hearts and change minds.
She’s led from the front lines: from architecting multi-million dollar public initiatives to serve hundreds of entrepreneurs, to coaching over 300 women entrepreneurs in building public presence, sales messaging, and digital storytelling that lands.
Before launching Real Life Magic, she helped attorneys, doctors, health and wellness professionals, biotech and association executives become boardroom-ready communicators. She’s developed award-winning programs in leadership and volunteerism, directed public television media production, and steered the storytelling strategy for high-profile brands and individuals facing crisis, change, or launch. If there’s a story to be told with impact — she knows how to craft it, deliver it, and build the team that brings it to life.
Whether coaching a CEO through a turnaround, facilitating team alignment under pressure, or delivering her signature “Powerful Presentations” training to scientific teams and sales leaders alike, Penni shows up with one mission: to make people see themselves — and their work — through a more powerful lens.
She holds certifications as a Master Certified Coach, Core Values CVI Trainer, and Energy Leadership Master Practitioner. She’s also certified in Human Design through IHDS and a train the trainer for Core Dynamics Leadership. As a recent Google AI Essentials graduate, she also works with clients to humanize their AI prompts to accelerate business results through smart automation and clarity of message.
Penni Wild is not just a communication strategist. She is a performance catalyst — and Real Life Magic is the stage for you to experience the best and highest in you for your business and career.
